The Trust Stack: Why a Review in China Outsells the Ad Budget
The short version. In China, a review is not feedback. […]
The Dinner Is Over: How Chinese B2B Marketing Moved to Content
For two decades the deal began with a dinner. Now it be […]
Trust Is the Product: Financial Marketing in China in the Regulated AI Era
A Chinese bank can now produce the best-performing adve […]
Beauty Marketing in China: The Ingredients War and the KOL Machine
Chinese shoppers read the back of the bottle before the […]
Zhihu Stopped Counting Users. It Started Counting Answers.
China’s oldest question-and-answer platform spent fifte […]
Pinduoduo’s Group-Buy Psychology: The Social Mechanic Behind the Price
Somewhere in China right now, someone is dropping a lin […]
Weibo Grew 0% Last Year. It Still Decides What China Talks About.
Every year someone declares Weibo dead. The obituary us […]
The Warehouse Behind the Broadcast: How JD.com Turned a Product Page Into Ad Inventory
In August 2026, JD.com reported a quarter that looked, […]
Kuaishou’s Down-Market Playbook: The Commerce Engine the West Overlooks
Ask ten Western brand strategists about China’s s […]
The Shelf Became a Studio: How JD.com Learned to Sell Attention
JD.com spent two decades convincing Chinese shoppers th […]