China Does Not Lack Data. It Lacks Comparability.
Every quarter, someone walks into a boardroom with a Ch […]
How to Buy Belief: The Economics of China’s KOC Playbook
种草 — pronounced zhǒng cǎo, literally “planting grass” — […]
The Xiaohongshu Playbook for Non-Chinese Brands
Xiaohongshu , known outside China as RedNote or Little […]
Top 10 Chinese Marketing Platforms Foreign Brands Should Know in 2026
A ranking built on marketing role, not on audience vani […]
1.4 Billion Users, One Contact List: Why Retention Became China’s Growth Channel
The short answer Private domain is the audience you can […]
200 Million People a Month Ask Xiaohongshu What to Buy
Xiaohongshu Is Becoming the Place Chinese Consumers Ask […]
The Shelf, the Assistant and the Coupon: How Douyin E-commerce Actually Grows Now
For most of its life, Douyin was where shopping happene […]
The Numbers Are Real, the Forecast Isn’t: Reading China’s GEO Market Correctly
An iiMedia Research forecast puts China’s generat […]
China’s AI Adoption Just Doubled Down: 100 Million New Users, Four Times the Tokens, Half the Clicks
China’s Generative AI Audience Passed 700 Million […]
Your Buyer Asks an AI Now: Reading China’s 546 Million-User Signal Before It Reaches Your Market
China’s AI Apps Crossed 546 Million Monthly Users. The […]