The Incentive Behind the Number Nobody Can Source
Search for China platform conversion rates and you will […]
The Price Scissors Behind China’s Short-Drama Boom
In July, a three-year-old app called Hongguo passed 168 […]
The Economics of One Word: Why China’s Beauty Market Rewards Mechanisms and Punishes Brand Names
A search box has no brand in it. That one fact explains […]
What a 53-Day Decision Window Does to a Commission Structur
The demo usually starts the same way. A customer walks […]
Why China’s KOC Market Grows While Nobody Believes It
Somewhere in a Shanghai agency, slide 14 of a quarterly […]
The Economics Behind China’s Dealership Bloodbath: Why the Building Outlives the Brand
New cars now carry a −25.5% gross margin. The building […]
The 18× Gap Is a Matching Fee, Not a Discount
Every quarter someone trots out the number. A new custo […]
The Economics Behind the Rationed Slot: Why a Brand Day Is a Queue, Not a Campaign
Every marketing format in China gets copied within a qu […]
Why Advertising Makes Chinese Seniors Trust You Less
Walk into the senior section of any Chinese department […]
Why China’s Pre-Sale Stalled: The Guarantee That Only Ran One Way
The numbers tell you when the deposit stopped working. […]