Why Advertising Makes Chinese Seniors Trust You Less
Walk into the senior section of any Chinese department […]
Why China’s Pre-Sale Stalled: The Guarantee That Only Ran One Way
The numbers tell you when the deposit stopped working. […]
The 4.8% Problem: Why Chinese Brands Suddenly Care About Their English Copy
The economics behind Chinese brands’ sudden obses […]
Why Loyal Customers Pay More: The Elasticity Illusion Behind Personalized Coupons
Two friends open the same 500-yuan restaurant voucher. […]
Why Personalization Finally Pays in a 1% Market
For twenty years, e-commerce ran on a forgiving equatio […]
Field Notes From the Avatar Floor: What Three Years of Digital Humans Taught Chinese Marketers
The economics behind brand safety: why control destroys […]
Insight: Why the long tail compounds — and why the KPI system never saw it
The discovery, once you line up the numbers, is a littl […]
Primary: Why the Cheapest Sales Force in Retail Is Also the Most Fragile
In June 2025, Meituan started switching off Youxuan in […]
What Running a Chinese Loyalty Program Actually Feels Like
Something odd sits inside the numbers we verified. Alib […]
Why a 4.6 Beats a 4.9: The Psychology Behind China’s Flawed-Review Advantage
Take a category you know well. Two review pages, same p […]