DuckDuckGo Courts Schools Angry at Google’s AI Search
DuckDuckGo is courting schools unhappy with Google’s integration of AI into search, offering administrative controls and deployment support to districts that want more say over what students see. The opening follows Google’s own misstep, in which tying AI adoption to search access drew political condemnation. The question schools are asking — whether the AI layer can be switched off or audited — is the same one brands will face about their own visibility inside AI answers.