618, 11.11, and the Dates In Between: A Brand’s Guide to China’s Festival Economy
The most expensive five weeks in retail don’t loo […]
UGC Warfare: How Chinese Brands Turn Customers Into Content Armies
A woman in a small apartment asks one question. Strange […]
Micro-Drama + E-Commerce: The Ad Format That Skips the Middleman
Forty seconds in, the character opens a bottle of serum […]
Short-Drama Marketing: China’s Billion-Dollar Ad Format Explained
Three years ago, a ninety-second vertical soap opera wa […]
Baidu Now Counts Citations. Every Brand in China Should Be Nervous.
For a decade, the job of a brand in Chinese search was […]
Zhihu Stopped Counting Users. It Started Counting Answers.
China’s oldest question-and-answer platform spent fifte […]
Pinduoduo’s Group-Buy Psychology: The Social Mechanic Behind the Price
Somewhere in China right now, someone is dropping a lin […]
Tmall’s Luxury Ladder: How Premium Brands Still Climb in China
Ask a luxury brand director in Milan what Tmall is, and […]
Weibo Grew 0% Last Year. It Still Decides What China Talks About.
Every year someone declares Weibo dead. The obituary us […]
Philippines Central Bank Flags AI Borrowing Risk
The governor of the Bangko Sentral ng Pilipinas express […]