Juliang Said to Replace Rebates With Incentives

ByteDance’s ad platform Juliang is reported to have replaced agency rebates with performance incentives, in reporting that appeared on Wednesday, 4 November and has not been confirmed by the company. Rebates pay for spending; incentives pay for results, and the difference is the entire business model of the agency in between. If it holds, agencies that earned on rebate arbitrage will have to reprice their service fees and prove material quality as a priced input.