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Moment

China’s Endorsement Industry Moves From Standards to Receipts

2026年11月15日 1 分钟阅读

The 2026 Endorsement Influence Industry Conference, guided by the China Advertising Association, ran in Xiamen on 12–13 November under the theme of a thousand faces renewed. It published the 2026 Endorsement Marketing White Paper with Dongyu Media and Huantelevision, launched a “sunshine endorsement” integrity pledge signed by platforms, brands, talent and agencies, and split into five parallel forums including brand globalisation, stock-market growth, AI and full-lifecycle celebrity management.

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