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A Korean Retailer Wins Twice by Turning Discounts Into Stories

2026年11月15日 1 分钟阅读

11st said on 15 November that it took two grand prizes at the 19th Korea Communication Awards, held at the Korea Press Center on 13 November and organised by the Korea Internet Communication Association with ministry backing: social media (distribution and shopping) and digital content (advertising). The YouTube film “The Grand 11th You Can’t Take Your Eyes Off”, released in May, bent Newton, Archimedes and Galileo into a gag about discounts stealing attention from great discoveries, drawing about 7 million cumulative views; a single eye-emoji mechanic pulled roughly 7,000 entries. On Instagram, generative AI recast products and promotions into fantasy worlds, and a gift-story contest turned customer submissions into AI-made films.

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