Your Marketing Stack Now Lives Inside the Chat
Iterable’s Winter 2026 release, announced on 12 November with general availability set for 2 December, adds a hosted MCP server that installs from the Claude, ChatGPT or Cursor directories. Requests route through Nova Agent, so an agent can build and stage a journey, preview an email against a real profile, send a proof and query performance inside the conversation, with journey canvases and previews rendered in-chat. Access is per-user through each marketer’s own Iterable login including SSO, scoped to their existing permissions, with no shared API keys and admin-set read-only or write access.