Creator Content Now Books USD 15 Billion a Year

At Meta Festival 2026 Seoul, held on 12 November and reported through 15 November, Meta Korea said annualised revenue for Partnership Ads — the format that runs creator content as paid creative — passed USD 15 billion as of the third quarter, roughly double a year earlier. It also introduced Creator Marketing Hub, which matches creators to a campaign by AI, and Instagram live ads that push a creator’s broadcast to high-likelihood buyers beyond their followers. The framing is the point: discovery starts as a chance scroll rather than a search, so creator material is treated as the entry to the whole purchase journey, not as awareness spend — a claim Meta can now price against its own revenue line.