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Moment

A Telco Sells Marketing by Subscription

2026年11月15日 1 分钟阅读

etisalat UAE launched AI Marketing Hub on 12 November in Abu Dhabi, a self-service agentic platform built with Pixis that takes a small business from objective and budget to media plan, AI-generated image and video creative, launch across Google Ads, Meta and TikTok, then continuous optimisation and live reporting — sold exclusively to its business customers on tiers of three months free, then AED 350 a month for Builder and AED 750 for Pro, excluding VAT, with the ad budget held separately and never overspent. The pitch rests on scale: SMBs generate more than 63% of UAE non-oil GDP and hold over a million active licences, and Mastercard’s 2026 index found 35% name marketing support as the lever that would accelerate growth.

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Digital Marketing Observer

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