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Moment

Cumulative Attention Beats Frequency Eight to One

2026年11月15日 1 分钟阅读

A joint study from Amazon Ads, Lumen Research and Cint — 270 campaigns, 191,000 respondents, seven countries — reported on 14 November that cumulative attention produces eight times the brand lift of simply raising frequency. Purchase intent needs a median 47 attentive seconds, against 21 for awareness, 30 for favourability and 39 for consideration; running a Prime Video spot before smaller display ads lifted results 30%, while frequency-only plans lost 4% awareness, 7% favourability and 6% consideration.

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