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Moment

Star IP Meets Store Streams: One Session Clears RMB 15M

2026年11月15日 1 分钟阅读

Yaowang Technology said on 15 November that its signed stars and incubated creators streamed across Douyin, Kuaishou and Video Accounts through Double 11: Shen Tao’s 95th-anniversary session for Baique Ling cleared RMB 15 million and topped the platform’s bestseller board, while creator Yu Da Gongzi totalled RMB 29 million, with Proya at RMB 13.5 million and Baique Ling at RMB 5 million in his room. The differentiator is the bundle — star IP, brand-owned store streams and livestream-meets-tourism tie-ins.

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