ChatGPT Ads Became Self-Serve
US advertisers can now bid per click and measure results without exposing user conversations, though the capability dates from spring.
US advertisers can buy ChatGPT placements through a self-serve tool with click-based bidding, and receive measurement that does not read users’ conversations. The capability is not new to November: testing began in February 2026, self-serve access opened in spring with the $50,000 minimum spend removed, and coverage has since widened to 89 markets. Early entrants still benefit from a thin field of competing advertisers.
