Double 11 Grew Just 2.4%

First-round sales reached 1.03 trillion yuan on a 2.4% rise, the weakest growth pace in the promotion’s history.

Syntun data show combined e-commerce sales of 1.0263 trillion yuan in the first round of Double 11, covering 7 to 31 October 2026, against 1.0026 trillion yuan a year earlier, a rise of 2.4%. That compares with 14.2% growth in 2025 and 4% during the 618 event in June 2026. Tmall, JD and Douyin ranked first, second and third, with home appliances taking a 15.7% share. Syntun does not state whether returns are deducted, and other research houses report materially different figures.