Shoppers Ask AI Before They Buy

Adoption is high and trust in the answer is not, which is precisely the gap brands have to close.

A China Youth Daily survey of 1,000 respondents found that 66.7% used AI to assist shopping during this year’s Double 11, with price comparison, coupon stacking and order bundling the top use at 71.2%, and 27.3% describing their use as deep. Trust lags adoption: in a Shanghai Consumer Council survey of the June 618 event, 84.56% of respondents had tried platform AI selection tools, but only 16.06% said the results matched products precisely.