The Neighbor Is the Channel: How WeChat Groups Became China’s Quietest Retention Machine
The group chat that never appears in a media plan It […]
The Trust Stack: Why a Review in China Outsells the Ad Budget
The short version. In China, a review is not feedback. […]
The Shelf Became a Studio: How JD.com Learned to Sell Attention
JD.com spent two decades convincing Chinese shoppers th […]
WeChat Channels: the short-video platform foreign brands keep ignoring
Every global media plan for China has a Douyin line. Al […]
China vs the World: A Channel-by-Channel Look at Ad Spend
Data vintage: April to October 2026 · Channel: China Da […]