WeChat vs Douyin — Where Attention Actually Sits
For a decade the shorthand was tidy: WeChat has the peo […]
Where Chinese Consumers Actually Click Buy: Conversion by Channel, Charted
A brand director in Shanghai pushes a page across the t […]
From Traffic to Asset: Why Chinese Brands Build Flywheels, Not Campaigns
The most expensive number in Chinese marketing isn’t a […]
The 140 Million: Who Actually Buys in China’s Silver Economy
At the end of 2025, China had 323.38 million residents […]
The Neighbor Is the Channel: How WeChat Groups Became China’s Quietest Retention Machine
The group chat that never appears in a media plan It […]
The Trust Stack: Why a Review in China Outsells the Ad Budget
The short version. In China, a review is not feedback. […]
The Dinner Is Over: How Chinese B2B Marketing Moved to Content
For two decades the deal began with a dinner. Now it be […]
618, 11.11, and the Dates In Between: A Brand’s Guide to China’s Festival Economy
The most expensive five weeks in retail don’t loo […]
Baidu Now Counts Citations. Every Brand in China Should Be Nervous.
For a decade, the job of a brand in Chinese search was […]
Zhihu Stopped Counting Users. It Started Counting Answers.
China’s oldest question-and-answer platform spent fifte […]