How to Buy Belief: The Economics of China’s KOC Playbook
种草 — pronounced zhǒng cǎo, literally “planting grass” — […]
200 Million People a Month Ask Xiaohongshu What to Buy
Xiaohongshu Is Becoming the Place Chinese Consumers Ask […]
The Shelf, the Assistant and the Coupon: How Douyin E-commerce Actually Grows Now
For most of its life, Douyin was where shopping happene […]
Shorter Funnels, Same Abandonment: What Actually Transfers From China’s Checkout Model
Why China’s Conversion Funnels Are Shorter, and W […]
The Short-Funnel Trap: Why China’s One-Tap Checkout Won’t Copy-Paste Abroad
Why China’s Conversion Funnels Are Shorter — and […]
Discovery Before Search: How China and the World Reordered the Marketing Funnel
You open your phone with no shopping plan at all. Ten m […]