China’s Pet Owners Spend Like Parents. Most Brands Still Sell Like Vendors.
Every January, China’s pet industry gets a fresh set of […]
The Economics Behind China’s Ingredient War: Why Mandatory Disclosure Made Every Claim Worth Less
There is a contradiction sitting in the middle of China […]
Beauty Marketing in China: The Ingredients War and the KOL Machine
Chinese shoppers read the back of the bottle before the […]
618, 11.11, and the Dates In Between: A Brand’s Guide to China’s Festival Economy
The most expensive five weeks in retail don’t loo […]
UGC Warfare: How Chinese Brands Turn Customers Into Content Armies
A woman in a small apartment asks one question. Strange […]
Micro-Drama + E-Commerce: The Ad Format That Skips the Middleman
Forty seconds in, the character opens a bottle of serum […]
Short-Drama Marketing: China’s Billion-Dollar Ad Format Explained
Three years ago, a ninety-second vertical soap opera wa […]
Baidu Now Counts Citations. Every Brand in China Should Be Nervous.
For a decade, the job of a brand in Chinese search was […]
Zhihu Stopped Counting Users. It Started Counting Answers.
China’s oldest question-and-answer platform spent fifte […]
Pinduoduo’s Group-Buy Psychology: The Social Mechanic Behind the Price
Somewhere in China right now, someone is dropping a lin […]