Short-Drama App Hongguo Passes Doubao at 430 Million
Data reported on Wednesday, 4 November showed the short-drama app Hongguo reaching 430 million monthly users and moving ahead of Doubao, while Chinese-produced micro-dramas account for 77.78% of global output. At the same time, nearly 80% of studios in Hengdian are reported sitting empty as productions shift toward AI. The third number is the story: a viewing habit has been captured while the physical production base hollowed out, and bargaining power moves to whoever owns the format and the catalogue.
