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Moment

Two New Entrances in One Week: Drama Commerce and AI Search

2026年11月15日 1 分钟阅读

Ebrun’s weekly e-commerce roundup on 14 November reported that JD is beta-testing “JD Drama Perks”, a free short-drama mini-program built to convert viewers into buyers of in-show products fulfilled by JD’s own supply chain — no paywall, no advertiser in between. Tencent, meanwhile, launched Yuanbao Search at so.qq.com on 11 November, rebuilding the entire retrieval chain on its Hunyuan model and keeping ads visibly separate from answers.

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