lululemon Gives Brand Its Own C-Suite Seat

lululemon named Ben Hallam chief brand officer effective 9 November, reporting to new CEO Heidi O’Neill and owning global brand marketing, creative, store experience, sports marketing and community; Emily Sunderland becomes chief strategy officer on 23 November, reporting to CFO Meghan Frank. Two of four open executive seats are now filled, with the CTO and communications chief roles still vacant.