The Neighbor Is the Channel: How WeChat Groups Became China’s Quietest Retention Machine
The group chat that never appears in a media plan It […]
Primary: Why the Cheapest Sales Force in Retail Is Also the Most Fragile
In June 2025, Meituan started switching off Youxuan in […]
The Trust Stack: Why a Review in China Outsells the Ad Budget
The short version. In China, a review is not feedback. […]