Promotion Mode Lands Just in Time for Black Friday

Google’s AI Mode build-out and its seasonal bidding tool are converging on the same Q4 week. Ads in AI Mode went live in ten more English-language markets on 28 October, with Brazil, Mexico and the UK queued for Q4, and multiturn ads were confirmed live in the US on 9 November, putting sponsored results on second, third and fourth follow-up questions. In parallel, Promotion Mode — still open beta — lets campaign-level Target ROAS advertisers lower their target temporarily by a 5%–90% tolerance for 3 to 14 days and add daily budget, reverting automatically; retail support was still flagged as “follows in November 2026” in Google’s documentation on 15 November. The reporting gap is unchanged: AI Mode impressions, clicks and cost fold into campaign totals, so no AI Mode-specific CPA exists.