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58% of Marketing Leaders Have Acted on a Wrong AI Insight

2026年11月15日 1 分钟阅读

GWI’s “Artificial Confidence: The AI Trust Gap”, released on 10 November from 1,883 senior marketing, insights and agency professionals in the US, UK and Singapore, found 58% made a significant decision on an AI answer that later proved wrong or misleading, 82% logged at least one negative consequence — from rework and delayed decisions to financial loss and reputational damage — and only 36% verify AI output most of the time.

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