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Moment

LINE Turns Official Accounts Into Agents

2026年11月10日 1 分钟阅读

Messaging shifts from broadcasting to finishing tasks inside the thread.

LINE is advancing an AI agent platform in Taiwan, a market where it reports more than 22 million monthly active users, 86% of whom use official accounts, across some 3.6 million accounts. The platform is designed to let businesses switch on AI roles for booking, sales and customer service, with brand verification targeted for completion by the end of 2026 and launch planned for the first quarter of 2027, alongside local partner cacaFly. The shift matters because a messaging account that completes a task changes the economics of private-domain retention, not just its reach.

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