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Moment

Disney Builds Models on Its Own Catalogue

2026年11月10日 1 分钟阅读

 Adobe’s Firefly Foundry will train custom models on Disney assets alone, not the open web.

Disney and Adobe signed a multi-year strategic alliance on 9 November 2026 to co-develop customised generative AI models built with Adobe Firefly Foundry and trained exclusively on Disney’s own characters and assets. The first application is theme parks and resorts, where Imagineering will use the models for concept development, followed by StudioLAB creative exploration, ESPN fan experiences, and reuse of the company’s archival content. The deal makes Adobe Disney’s official AI partner and gives Disney an owned model layer rather than dependence on general-purpose generators.

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