Xiaohongshu Puts Question Search on Display
A trade-expo installation turns vague life questions into audience, scene and trend tags before a product is ever named.
At the ninth China International Import Expo, which opened in Shanghai on 5 November 2026, Xiaohongshu installed an interactive terminal in the China pavilion containing nothing but a question box. Typing a prompt such as how to spend a weekend in Shanghai with elderly parents returned real user accounts of which routes suit older travellers, rather than a standard itinerary. The platform says it handles over 800 million searches a day, with about 39 million users expressing clear purchase intent daily and 140 million active purchase actions.
