Estée Lauder Puts Its Data Inside Alibaba Cloud
A memorandum takes high-end beauty marketing from generating assets to deciding where media money goes.
Estée Lauder and Alibaba Cloud signed a strategic cooperation memorandum at the ninth China International Import Expo on 6 November 2026, covering four areas: AI infrastructure and model foundations, a unified data platform with AI-driven decisions, consumer insight and omnichannel marketing intelligence, and joint beauty-specific work on the Tongyi Qianwen model. The parties will use Alibaba Cloud, Qwen models and Lingyang AI agents to close a loop running from data to insight to decision to action. The memorandum was signed by Alibaba Cloud vice president Xie Hang and Estée Lauder’s chief technology and transformation officer Brian Franz.