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Moment

Checkout Moves Inside the Ad

2026年11月10日 1 分钟阅读

Vudoo raises A$22 million, about US$15.4 million, to put the transaction where the product is seen.

Melbourne-based adtech Vudoo raised A$22 million in a Series B led by US fund Blue Sky Capital with existing family-office investors, reported on 9 November 2026. The proceeds fund North American expansion and its in-ad commerce technology, which lets shoppers add to cart and pay inside an ad, video, connected-TV spot, social post or AI interface without being redirected to a retailer site. In an early Moët & Chandon case, in-video orders averaged $140 against $90 for the brand’s typical online order. The metric that matters is the conversion gap removed, not the click-through rate added.

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