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A Running Shoe Became a Luxury Item at $275

2026年11月13日 1 分钟阅读

The Clifton Marni landed on 12 November in three colourways, turning HOKA’s everyday trainer into a fashion silhouette.

HOKA and Italian fashion house Marni released their second collaboration on 12 November 2026, rebuilding the Clifton 11 as the Clifton Marni with 3D silicone prints, reflective detailing and a custom tartan footbed, in orange, white and black at $275, under a campaign titled Every Day Is a Marathon. It launched first on Marni’s own channels, with wider release through HOKA and selected retailers the following day. The commercial read is that the performance-by-fashion format has settled into a reliable cadence for both houses: it lifts average selling price and earns editorial coverage without touching the technical franchise, and the resale premium in the following fortnight is the cleanest test of whether the format still has room.

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