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Moment

Short Drama Took the Most New Time

2026年11月11日 1 分钟阅读

Search and portal time fell, which is exactly where AI answers are biting.

QuestMobile data disclosed on 11 November 2026 show that in September, short drama and short video apps added 13.329 billion hours and 5.717 billion hours of total usage respectively, ranking first and second among categories gaining time, with AIGC third. Online video, general news portals and search engines were the three largest categories losing time. The direction matters more than the ranking: attention is migrating toward short, fast, serialised formats while search time erodes, which is consistent with AI answers absorbing the queries that used to end in a search results page.

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