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Moment

Domestic Beauty Moves Up the Douyin Rankings

2026年11月10日 1 分钟阅读

Mao Geping leads colour cosmetics while Proya breaks into the skincare top three.

Douyin Mall’s Double 11 brand rankings, reported on 9 November 2026, put Helena Rubinstein, Proya, Estée Lauder, La Mer and Kans in the skincare top five, and Mao Geping, YSL, Carslan, MAC and Passional Lover in colour cosmetics. Personal care showed smaller specialists advancing: Bop, Kans and Taotao Yangmian led that segment. The pattern supports the read that efficacy claims and price-for-quality, rather than brand prestige, decided the seasonal list, with domestic brands gaining position in colour cosmetics and niche personal care.

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