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Moment

Shoppers Ask AI Before They Buy

2026年11月10日 1 分钟阅读

 A quarterly survey puts AI advice marginally ahead of traditional advertising on purchasing decisions.

A survey of consumer sentiment for the second quarter of 2026, published in late July, found that 79.4% of respondents consult AI assistants such as Doubao or DeepSeek before buying, and that 43.7% consider such advice very or fairly influential, edging past traditional media advertising at 42.6%. Testing also shows platform assistants generally cannot compare prices across competitors and are influenced by browsing history. Note the timing: this is a second-quarter finding, not a development from 9 November.

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