AI Cut Production Time, Not Risk

 Merchants report three-fold efficiency gains and single-digit sales lifts from a full-funnel AI rollout.

For the first Double 11 in which AI spanned browsing, purchase and after-sales across all major platforms, merchant retrospectives describe creative production times falling from one or two weeks to one or two days, with efficiency up roughly threefold. Sales gains were far smaller, in the single to low double digits, and review and verification costs absorbed part of the benefit. The pattern suggests AI has so far optimised supply-side cost rather than traffic allocation, and that the ability to check AI output now matters more than the ability to prompt it.