Why Chinese Seeding Campaigns Get Worse the More You Spend
In the previous piece I argued that sequencing beats al […]
Read moreThirteen Percent of the Posts, Twenty Percent of the Money: Rewriting the KOL/KOC Budget Story
A note before we start. Two claims in the original outl […]
Read moreWhy Chinese Ads Stopped Selling and Started Answering
Two numbers from China’s 2025 paperwork sit badly […]
Read more
