Thirteen Percent of the Posts, Twenty Percent of the Money: Rewriting the KOL/KOC Budget Story
A note before we start. Two claims in the original outl […]
Read moreThe 10% Cut: How China’s Platforms Turned Ad Budgets Into Payrolls
China’s KOL marketing market reached RMB 93 billi […]
Read moreThe Influencer Bubble Is a Pricing Problem, Not a Popularity Problem
There is a sentence that keeps surfacing in brand-side […]
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