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Moment

The Answer Layer Gets a Dashboard

2026年11月12日 1 分钟阅读

Businesses can now claim a profile, see mentions, and buy the agent as ad inventory.

OpenAI introduced Businesses in ChatGPT in beta on 10 November 2026, with a Business Hub where companies can claim and verify a profile, upload product feeds carrying prices and stock, and see aggregate data on mentions and outbound clicks. Eligible US e-commerce and online service businesses can also create a Business Agent, which can serve as the landing page for ChatGPT Ads. The platform reaches 1.2 billion weekly users, and its advertising business passed a $1 billion annualised run rate in August with roughly 100,000 advertisers. The structural change is that brand visibility inside a conversational answer moves from something inferred to something measured, which rewrites the deliverable for anyone selling answer-engine optimisation.

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