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Moment

WeChat Stores Join the Double 11 Traffic Pool

2026年11月11日 1 分钟阅读

A private-domain channel enters the sale with a nine-figure daily audience, blurring shelf and social.

QuestMobile data reported on 10 November 2026 show Taobao averaging 422 million daily active users in October with a 469 million peak, Pinduoduo at 404 million and JD at 172 million, rising to 179 million on its opening day, up 9%. On the content side Douyin averaged 717 million daily users, up 13.9%, followed by Kuaishou at 194 million and Xiaohongshu at 120 million. WeChat Stores entered the promotion for the first time with a stable nine-figure daily audience, growing 105.6% on opening day and 106.2% at peak, while the Douyin mall app reached a 55 million peak and entered the top four e-commerce apps for the first time.

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