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Moment

Shoppers Handed the Arithmetic to AI

2026年11月12日 1 分钟阅读

Two thirds used an assistant to shop this Double 11, and the platforms have already rebuilt around that habit.

A China Youth Daily survey of 1,000 respondents found 66.7% used AI to assist shopping during this year’s Double 11, chiefly for price comparison, discount arithmetic, order bundling and coupon optimisation, with 85.7% saying it saved them money or effort. The platforms have moved accordingly: Qianwen integrated with Taobao in May and launched a screen-sharing companion feature before the sale that reads product pages in real time, extracts specifications, flags risks such as light-coloured fabrics bleeding dye or restrictive after-sales terms, and compares prices; JD upgraded its app to version 16.0 with its Dongdong assistant decomposing user intent; Douyin placed Doubao above the message field for screenshot-based price checks. The cautionary detail worth keeping: in one documented test, a shopper followed the AI’s basket arithmetic and still paid 100 yuan more than a manual calculation would have produced.

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