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Moment

China Moves AI Advertising Into the Rulebook

2026年11月11日 1 分钟阅读

Fast-turnaround guidance will target live-commerce and generated creative, turning AIGC from efficiency gain into compliance cost.

China’s advertising regulator said on 10 November 2026 that it will accelerate revision of the Advertising Management Regulations and issue a set of fast-turnaround guidance documents covering live-commerce advertising and outdoor advertising, with AI-generated advertising among the named priorities. Officials reported 22,800 illegal internet advertising cases and more than 100 million yuan in fines and confiscations in the first three quarters, against revenue of over 1.6 trillion yuan among leading advertising firms, up 8.5%. For brands the practical effect is threefold: disclosure of generated assets, substantiation of performance claims and verification of endorsements all become audit points.

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