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Moment

Disney Got Its Own Model, and It Will Not Be Shared

2026年11月13日 1 分钟阅读

Adobe became Disney’s official AI innovation partner on 9 November, building private Firefly Foundry models on Disney IP.

Adobe and Disney announced a multi-year strategic alliance on 9 November 2026, naming Adobe Disney’s Official AI Innovation Partner. Under it, Adobe’s Firefly Foundry will build custom generative models trained on Disney-owned intellectual property for Imagineering, production workflows and ESPN, with the models kept private and not distributed outside the company. Adobe also expanded its Google relationship, bringing Acrobat into Drive and Gmail and creative tooling into AI Mode. The commercial read is that the high-end martech product is no longer a tool licence but a proprietary model plus a distribution connector, which makes IP ownership and model governance the terms that actually get negotiated.

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