Douyin Fixes the Same Playbook for Double 12

Registration opens with service score acting as the entry ticket rather than a tiebreaker.

Douyin E-commerce published merchant rules for its year-end shopping festival on 12 November 2026, opening registration the same day. The mechanics continue the two lines used in Double 11, instant discounts and single-item price cuts, and entry requires a seven-day average experience score of at least 70, a non-personal store type, no record of counterfeit or fraudulent transactions, and a full deposit for merchants that joined under the zero-cost entry programme. Stores operating only on the Douyin Lite app are excluded. Taken with the Double 11 change, the signal is that simplified promotion has been locked in as the default format rather than a one-off, and that service quality now buys access to promotion traffic instead of merely influencing ranking.